Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
This is a descriptive study reporting financial and engagement metrics for 973 e-commerce websites, comparing organic large language model traffic (oLLM) with traditional digital channels.
Authors
- Maximilian Kaiser (ORCID: https://orcid.org/0009-0007-4329-161X)
- Christian Schulze (ORCID: https://orcid.org/0000-0001-5731-4068)
Institutions
- Universität Hamburg (DE)
- HAW Hamburg (DE)
- Frankfurt School of Finance & Management (DE)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-04-21
- DOI
- https://doi.org/10.1287/mksc.2025.0489
- Primary Topic
- Artificial Intelligence in Healthcare and Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00