What is the potential of controlled environment strawberry production within the South central United States?

What is the potential of controlled environment strawberry production within the CSouth central United States? An interdisciplinary group of researchers in the south central United States is visiting existing strawberry growing operations to evaluate a pathway to greater production quantity and quality using controlled environment growing methods. Strawberries rank among the most popular fresh fruits within the US, and consumers expect fresh strawberries year-round. Strawberries are enjoyed for their taste, convenience, and nutritional benefits.(1) US strawberry consumption (2024) was approximately 1.24 billion kg (3.6 kg per capita). High demand has driven an open field production and distribution model which relies on seasonal rotation between Mexico, California, and Florida. The model ensures strawberry availability, but it requires long distance transport, and high labor, water, and agrochemical inputs.(1)