Boosting sustainable food consumption with personalised motivational matching

Boosting sustainable food consumption with personalised motivational matching Learn about TealHelix, an international research initiative addressing how to turn positive sustainability motivation into food choices. TealHelix proposes a new approach to sustainable food consumption: empowering consumers through inclusive personalised information. Building on motivational matching, (1) the project develops innovative labelling formats and digital social innovations that guide real-world decision-making while addressing consumer vulnerability and resistance. By integrating life cycle, social, economic, and behavioural insights, TealHelix creates tools to align individual and planetary preferences. The project tests multiple transmission channels and formulates integrity guidelines and information standards for the industry. Using interdisciplinary expertise and advanced empirical methods, TealHelix ultimately aims to enhance trust, comprehension, and engagement with sustainability information across Europe.