Grounded in (virtual) reality

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Metaverse technology can be utilized to boost competitive advantage by opening up operations into new areas in the digital world. There are limitations for firms to address to leverage the potential of metaverse technology. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.