Teaching Digital Twins to MBA Students: Why Financial Metrics Beat Tech Demos
Position paper on pedagogical approaches for teaching digital twin concepts to MBA students. Argues that financial metrics (ROI, NPV, payback period) are more effective entry points than technical demonstrations for business audiences. Proposes a curriculum framework that grounds digital twin value in business case methodology and Ward & Daniel benefits management.
Authors
- Nicolas Waern (ORCID: https://orcid.org/0009-0001-4011-8201)
Institutions
- Association of British Orchestras (GB)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-04-21
- DOI
- https://doi.org/10.5281/zenodo.19683075
- Primary Topic
- Innovations in Educational Methods
- Type
- article
- Field-Weighted Citation Impact
- 0.00