Fertile ground to problematic views? How dark and mainstream social media relate to conspiracy beliefs and fake news

Sharing of fake news and conspiracy beliefs are prevalent concerns in online spaces, especially in contexts that involve politicized topics and identities. However, it is less clear to what extent social media platforms and users partisan identities are associated with such behavior and beliefs, especially when comparing traditional and non-traditional partisan groups. Using a cross-sectional survey of Alt-Right supporters and non-Alt-Right Democrats and Republicans in the U.S., we investigate how political identity and use of mainstream and dark social media platforms is related to fake news sharing behaviors and beliefs in two conspiracies (QAnon, 5 G causes COVID-19). We find that both mainstream and dark social media use are associated with more fake news sharing and conspiracy beliefs among those with Alt-Right beliefs compared to non-Alt-Right groups. This study adds to our understanding of how user characteristics and platform dynamics can separately and in tandem influence online behaviors in democratic societies.

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Publication Details

Journal
Humanities and Social Sciences Communications
Published
2026-04-21
DOI
https://doi.org/10.1057/s41599-026-07147-6
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

Fertile ground to problematic views? How dark and mainstream social media relate to conspiracy beliefs and fake news

Ian Hawkins, Sedona Chinn, Niels G. Mede
Humanities and Social Sciences Communications
Misinformation and Its Impacts
article

Fertile ground to problematic views? How dark and mainstream social media relate to conspiracy beliefs and fake news

Ian Hawkins, Sedona Chinn, Niels G. Mede
article en

Abstract

Sharing of fake news and conspiracy beliefs are prevalent concerns in online spaces, especially in contexts that involve politicized topics and identities. However, it is less clear to what extent social media platforms and users partisan identities are associated with such behavior and beliefs, especially when comparing traditional and non-traditional partisan groups. Using a cross-sectional survey of Alt-Right supporters and non-Alt-Right Democrats and Republicans in the U.S., we investigate how political identity and use of mainstream and dark social media platforms is related to fake news sharing behaviors and beliefs in two conspiracies (QAnon, 5 G causes COVID-19). We find that both mainstream and dark social media use are associated with more fake news sharing and conspiracy beliefs among those with Alt-Right beliefs compared to non-Alt-Right groups. This study adds to our understanding of how user characteristics and platform dynamics can separately and in tandem influence online behaviors in democratic societies.

Humanities and Social Sciences Communications
University of Wisconsin–Madison (US), University of Alabama at Birmingham (US), Wageningen University & Research (NL)
Peace, Justice and strong institutions
Openalex Percentile: Top 5%
Misinformation and Its Impacts
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