Pioneering digital transformation: unveiling the blockchain and digital twin technologies’ synergy

Purpose This study aims to explore the combined adoption of Blockchain and Digital Twin (DT) technologies in the construction industry, addressing a notable research gap where these technologies have primarily been studied in isolation. This study aims to identify and analyze the key factors influencing joint adoption, by capturing their intricate relationships under an integrated environment. Design/methodology/approach A systematic research methodology is adopted, which includes a systematic literature review to identify preliminary influencing factors. Subsequently, a fuzzy DEMATEL approach is used to model the interrelationships among 14 identified factors across financial, technological, design, regulatory and communication dimensions. Cause–effect diagrams are developed to understand the underlying structure of influence, followed by the compilation of strategies. Findings The analysis reveals 14 critical factors impacting the integrated use of Blockchain and DT technologies, with several sub-factors exhibiting strong cause-and-effect relationships. This study highlights the importance of technological readiness, regulatory clarity, financial feasibility and inter-organizational collaboration in successful adoption. The framework developed assists stakeholders in overcoming key challenges and enables efficient resource allocation for digital transformation initiatives. Research limitations/implications This study is limited by its reliance on literature-derived factors and expert-based fuzzy DEMATEL evaluations, which may introduce subjectivity. However, the results of this study provide a structured and actionable framework that assists policymakers, industry practitioners and project managers in prioritizing key factors, mitigating adoption barriers and formulating targeted strategies to accelerate digital transformation across the construction sector. Originality/value To the best of the authors’ knowledge, this paper is among the first to systematically examine the interplay between Blockchain and DT technologies in the construction sector using a fuzzy DEMATEL approach. Bridging a significant research gap provides novel insights and a practical framework that supports industry stakeholders in embracing digital solutions more effectively and sustainably.