A NEW ECONOMIC MODEL IN DIGITAL ART: NFT MARKET AND THE PRESENTATION OF VISUAL ART ON SOCIAL MEDIA PLATFORMS

The NFT market and social media platforms in the field of digital art have led to the emergence of a new economic model. NFT technology provides digital artworks with unique ownership and the possibility of earning revenue from secondary sales (royalties), enhancing artists' financial independence. Social media, on the other hand, offers artists new platforms to present their work to a global audience, develop their personal brand, and promote NFT campaigns. This interaction expands the visibility and market opportunities for digital art but also brings risks, such as market volatility and algorithmic limitations of social media platforms.