THE ROLE OF AI BASED-TECHNOLOGIES IN INCREASING MOTIVATION IN FOREIGN LANGUAGE LEARNING

In recent years, artificial intelligence (AI) has significantly transformed foreign language learning by introducing innovative, adaptive, and interactive tools. This article explores the role of AI-based technologies in increasing students’ motivation, engagement, and overall learning effectiveness. AI-powered platforms, including intelligent tutoring systems, chatbots, adaptive learning applications, and virtual environments, provide personalized learning experiences that align with individual learner needs and preferences. These technologies enhance motivation through real-time feedback, gamified elements, and immersive content. The article also emphasizes the importance of cultural adaptation in the implementation of AI technologies, particularly in the context of Uzbekistan. Integrating culturally relevant content into AI systems strengthens learners’ engagement and sense of identity. Despite numerous advantages, challenges such as limited access to technology, digital literacy gaps, and overreliance on AI remain significant concerns. The study concludes that AI technologies are highly effective in enhancing motivation when used in combination with traditional teaching approaches.