THE DIGITAL TOOLS OF TEACHING BUSINESS AND ECONOMICS ENGLISH AT A UNIVERSITY

The rapid integration of digital technologies into higher education has significantly transformed the teaching of Business and Economics English at universities. Modern labor markets require graduates not only to possess linguistic knowledge but also to demonstrate professional communication skills in international business environments. This study examines the pedagogical role of digital tools in developing professional English competence among university students majoring in business and economics. The research focuses on online learning platforms, simulation-based learning, artificial intelligence (AI) tools, and blended learning models used in higher education. A qualitative pedagogical analysis was conducted to evaluate their instructional effectiveness. The findings indicate that digital tools enhance professional vocabulary acquisition, improve business communication skills, and increase learner engagement through interactive learning environments. The study concludes that systematic integration of digital technologies is essential for modernizing Business and Economics English instruction and preparing students for global professional communication.