The Role of Glamping in Reinforcing Local Identity—A Landscape Design Approach Hypothesis

This study investigates the role of glamping within outdoor tourism as a potential tool for preserving and enhancing local landscape identity. Despite its rapid growth, glamping remains weakly defined within regulatory and design frameworks. The paper aims to explore whether a design-oriented approach can redefine glamping as a landscape-based practice rather than a purely market-driven phenomenon, with particular reference to the Italian context. The research adopts a qualitative research-by-design methodology, combining a critical literature review with the development of two pilot projects located in distinct settings: a natural hilly landscape and a rural agricultural context. These projects function as experimental tools to test spatial, ecological, and perceptual design strategies, focusing on settlement density, landscape integration, and experiential quality. The findings identify recurring principles that enable the codification of the glamping–landscape relationship, including low-density configurations, reversibility of structures, respect for existing morphology, and reinforcement of landscape identity. Landscape elements such as topography, vegetation, and visual relationships emerge as primary drivers of design. The study contributes to the discourse by reframing glamping as a landscape design practice, proposing a reversible and context-sensitive model of temporary inhabitation that supports sustainable tourism development.