Етнокультурна психологія та психологія управління й бізнесу як нові напрямки дослідження творчості особистості

The purpose of our research is to show Ethnocultural Psychology and Management and Business Psychology as new areas of research of individual creativity. Methods of the research. The following theoretical methods of the research were used to solve the tasks formulated in the article: a categorical method, structural and functional methods, the methods of the analysis, systematization, modeling and generalization. The experimental method was the method of organizing empirical research. The results of the research. We define the ability to be creative taking into account different, sometimes even opposite characteristics of this process. Despite all the differences in these definitions, we nevertheless have something in common, such as the ability to be creative, which is defined as the ability to create something new, original, non-standard, which has not existed before. We began our own empirical research in this field and analyzed a lot of different definitions of creativity, and we recognized only one thing in common among them. It is the creation of something unique. Conclusions. We introduced the following levels of creativity: a) expressive creativity (it is in particular spontaneous drawing of children); b) productive creativity (it is scientific and artistic products that are created in the conditions of free play); c) inventive (research) creativity, when ingenuity is manifested not only in creative products, but also in the creative act itself, in particular the methods and techniques used by a person; d) innovative creativity (it is improvement through modification); e) generative creativity (it is formulation of a completely new principle or assumption for a given subject, around which new directions and scientific schools may arise). We have proved, that “a creative process” it its core is one that results in something that is not contained in the initial conditions of a task or a situation. This, first of all, involves creating something new. In addition, creativity itself is quite subjective characteristics, it assumes that a person has acquired the ability to use the possibilities of his/her creative potential and creativity.