Application of artificial intelligence in e-commerce

POVZETEKVpliv uporabe umetne inteligence (UI) na razvoj e-poslovanja se prouuje s teoretino analizo in kvantitativno empirino raziskavo.Anketni podatki, zbrani v Bosni in Hercegovini, so analizirani z regresijsko analizo za oceno vpliva funkcionalnosti, podprtih z UI, na zadovoljstvo strank in namero nadaljnje uporabe.Rezultati kaejo, da zaznana personalizacija, prironost in operativna uinkovitost statistino znailno poveujejo zadovoljstvo strank, ki pozitivno vpliva na namero nadaljnje

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Publication Details

Journal
Repository of the University of Primorsk (University of Primorska)
Published
2026-04-15
Primary Topic
Big Data and Business Intelligence
Type
article
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article

Application of artificial intelligence in e-commerce

Marko Pejić
Repository of the University of Primorsk (University of Primorska)
Big Data and Business Intelligence
article

Application of artificial intelligence in e-commerce

Marko Pejić
article en

Abstract

POVZETEKVpliv uporabe umetne inteligence (UI) na razvoj e-poslovanja se prouuje s teoretino analizo in kvantitativno empirino raziskavo.Anketni podatki, zbrani v Bosni in Hercegovini, so analizirani z regresijsko analizo za oceno vpliva funkcionalnosti, podprtih z UI, na zadovoljstvo strank in namero nadaljnje uporabe.Rezultati kaejo, da zaznana personalizacija, prironost in operativna uinkovitost statistino znailno poveujejo zadovoljstvo strank, ki pozitivno vpliva na namero nadaljnje

Repository of the University of Primorsk (University of Primorska)
Openalex Percentile: Top 16%
Big Data and Business Intelligence
Open Access PDFOpenAlex
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Application of artificial intelligence in e-commerce — Marko Pejić · Repository of the University of Primorsk (University of Primorska) (2026) | TGRS Research Map | TGRS