Crisis communications expert shares tips for mitigating negative imacts of critical situations

CLEARWATER BEACH, Fla. — When a crisis hits campus, clear, effective communication becomes one of the most essential steps you can take. That's according to James Haggerty, J.D., President and CEO of PRCG Haggerty LLC and PRCG Sports, crisis communications consultant, and Stetson Law Professor. An effective crisis communications response can mitigate an unstable or critical situation that threatens to have an undesirable or negative impact on your institution's reputation, business, and goals. There's much you can do now to ensure you’re prepared to communicate effectively when the inevitable occurs. Haggerty shared guidance for doing just that at a presentation at Stetson University's National Conference on Law and Higher Education.