Dressing the nation: historical, political and media disputes around the Brazilian national team’s jersey

This article explores the recent disputes related to the green-yellow jersey of the Brazilian men’s national football team. We will therefore address the far right’s rise in Brazil, represented by Bolsonarism, and its attempt to appropriate national symbols, including the Brazilian national team’s jersey. Guedes and Almeida (2019) named this phenomenon the second sequestration of the national team’s jersey and its context will be scrutinized here. We will emphasize the debate on the rejection of the Brazilian national team’s uniform by part of the population. Finally, we will analyze some media narratives that, in the months leading up to the 2022 World Cup, sought to disentail the Brazilian national team’s jersey from the far right, a phenomenon that we call “de- sequestration” .

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Publication Details

Journal
DOAJ (DOAJ: Directory of Open Access Journals)
Published
2026-04-10
DOI
https://doi.org/10.6093/2611-6693/13461
Primary Topic
Sports, Gender, and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

Dressing the nation: historical, political and media disputes around the Brazilian national team’s jersey

Leda Maria da Costa, Ronaldo Helal, Marcelo Alves de Resende, Fausto Amaro
DOAJ (DOAJ: Directory of Open Access Journals)
Sports, Gender, and Society
article

Dressing the nation: historical, political and media disputes around the Brazilian national team’s jersey

Leda Maria da Costa, Ronaldo Helal, Marcelo Alves de Resende, Fausto Amaro
article en

Abstract

This article explores the recent disputes related to the green-yellow jersey of the Brazilian men’s national football team. We will therefore address the far right’s rise in Brazil, represented by Bolsonarism, and its attempt to appropriate national symbols, including the Brazilian national team’s jersey. Guedes and Almeida (2019) named this phenomenon the second sequestration of the national team’s jersey and its context will be scrutinized here. We will emphasize the debate on the rejection of the Brazilian national team’s uniform by part of the population. Finally, we will analyze some media narratives that, in the months leading up to the 2022 World Cup, sought to disentail the Brazilian national team’s jersey from the far right, a phenomenon that we call “de- sequestration” .

DOAJ (DOAJ: Directory of Open Access Journals)
Universidade do Estado do Rio de Janeiro (BR)
Openalex Percentile: Top 16%
Sports, Gender, and Society
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