OPPORTUNITIES AND PROSPECTS FOR THE DEVELOPMENT OF REINDER HUSBANDRY IN THE KHANTY-MANSI AUTONOMOUS OKRUG

The article examines the possibilities and prospects for the development of reindeer herding in the Khanty-Mansi Autonomous Okrug using two reindeer herding enterprises as an example. The necessity of modernizing the mechanisms for managing financial and production resources for the rational use of economic and labor assets in reindeer herding is substantiated. An analysis of data from two reindeer herding enterprises shows that different pricing approaches to venison sales prevent the organizations from achieving a sustainable economic environment. An analysis of scientific and technological solutions shows that the inclusion of by-product resources in the production cycle can become a driver for the development of reindeer herding enterprises through the creation of innovative products with added value. These reindeer products can be effectively used in the decorative, food, pharmaceutical and cosmetic industries. Thus, measures have been proposed to improve the production of reindeer herding products based on the modernization of the technological cycle and the production of innovative products with added value.