DIGITAL TRADE AND A NEW ARCHITECTURE OF ECONOMIC INTERDEPENDENCE: PLATFORM INTEGRATION OF DEMAND, PRODUCTION, AND LOGISTICS IN CROSS-BORDER VALUE CHAINS

This study investigates the restructuring of the global trade model under the influence of digital platforms. These platforms reshape economic interdependence and alter the distribution of value added within cross border trade. The relevance of the topic is linked to market instability in 2024 and 2025 and to the rapid expansion of the digital segment, which exposed a growing gap between established trade institutions and technological practices of exchange. The aim of the article is to explain how digital platforms integrate demand, production, and logistics within cross border value chains. The study uses systems analysis, comparative analysis, and case based examination of platform business models. The findings indicate a shift from trade organized as a sequence of separate stages to digital ecosystems that combine demand identification, demand formation, production, and distribution within a single coordination system. In this context, competitiveness depends on predictive analytics and digital traceability, which strengthen control over flows and reduce transaction losses. The analysis identifies regulatory fragmentation and cyber risks as major constraints. Regulatory fragmentation limits the development of common rules for the cross border movement of goods, services, and data. Cyber risks reduce trust in platform transactions and in the data infrastructure on which they depend. To address these issues, the article develops a model for synchronizing material and informational flows in platform trade. This model connects logistics with data on demand, quality, and the fulfillment of obligations in near real time. The article contributes to the literature by clarifying the mechanisms through which digital platforms integrate market coordination, production planning, and logistics within a unified trade system.