Gonzo Governance and the Media Logic of American Fascism

Symbolic interactionist concepts and theory underlie a communication‐based theory of the authoritarian takeover of the United States. Analysis of mass media and digital formats that propelled the campaigns of Donald Trump illustrates how his identity and ability to define situations with digital media contributed to the assault on major American institutions and democratic processes. The impact is shown of the role of media logic and mediatization in promoting Gonzo Governance as an alternative to established institutions and norms in favor of a new order led by Donald Trump. I suggest that the generalized other is less significant than an Algorithmic Generalized Other , which refers to the complex interplay between technology, social interaction, and individual identity in the digital age. I argue that these same media, especially legacy media, can help counter the fascist onslaught of American institutions, including the rule of law.