Does Work Social Media Usage Affect Employee Skills Based on Self-Determination Theory

The study examines the impact of Work Social Media Usage (WSMU) on employee skills through the mediating roles of perceived relatedness, perceived autonomy, and perceived competence. A comprehensive questionnaire was formulated to measure WSMU and employee skills, based on self-determination theory, along with collecting data using a five-scale Likert questionnaire. The study focused on local and international consulting and training firms that are registered and operational in Jordan. Managers, trainers, marketers, evaluators, consultants, and academics were the main participants of the sample, which was chosen with convenience sampling. There was a total of 518 employees in the sample. The results obtained through structural equation modeling show that WSMU greatly increases employee skills, with perceived competence being the strongest mediator. The research illustrates how social media is useful in promoting the sharing of knowledge, emotional care, and skill acquisition, which can be helpful to organizations in making use of digital interactions for the development of employees.