Analiza ponujene vrednosti podjetja za stranke

VALUE Concept of valueAccording to Ravald and Gronroos (1996), customers perceive value as a result of the exchange between perceived advantage and perceived sacrifice (Kar, 2006).Perceived sacrifice encompasses all activities related to purchasing, comparing prices, transportation, and installations.Perceived benefits refer to the physical and technical features of the product.Essentially, increasing value for customers can be achieved by lowering sacrifices and increasing benefits.However, Fifield (2009) points out that since customers typically have an intuitive understanding of value, it is difficult to measure value objectively.Furthermore, Fifield pinpoints two causes for the challenge of understanding value.First, value is often tied to