Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture

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Authors

Publication Details

Journal
International Journal of Electronic Finance
Published
2026-04-15
DOI
https://doi.org/10.1504/ijef.2028.10077736
Primary Topic
FinTech, Crowdfunding, Digital Finance
Type
article
Field-Weighted Citation Impact
0.00
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article

Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture

Abdella Kosa Chebo, Samrawit Tesfaye
International Journal of Electronic Finance
FinTech, Crowdfunding, Digital Finance
article

Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture

Abdella Kosa Chebo, Samrawit Tesfaye
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Electronic FinanceVol. 1(1)
Openalex Percentile: Top 14%
FinTech, Crowdfunding, Digital Finance
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Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture — Abdella Kosa Chebo, Samrawit Tesfaye · International Journal of Electronic Finance (2026) | TGRS Research Map | TGRS