Fintech adoption for deposit mobilization marketing strategy: examining the interplay of product image, government intervention, and community saving culture
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Authors
- Abdella Kosa Chebo (ORCID: https://orcid.org/0000-0003-0013-5899)
- Samrawit Tesfaye
Publication Details
- Journal
- International Journal of Electronic Finance
- Published
- 2026-04-15
- DOI
- https://doi.org/10.1504/ijef.2028.10077736
- Primary Topic
- FinTech, Crowdfunding, Digital Finance
- Type
- article
- Field-Weighted Citation Impact
- 0.00