The Impact of Sustainable Innovations’ Ecosystem Change on Increasing Enterprise Value in Maritime Sector Companies

The maritime sector plays a critical role in global logistics systems, acting as a key link within international supply chains. Companies in this sector generate significant employment across the logistics and global value chain. However, it is noticeable that this sector still lacks innovative ideas related to the growth of the level of sustainable development. A wider adoption of green innovations could significantly improve environmental performance and reduce the ecological impact of maritime activities. A key factor that can stimulate the development of innovations in the maritime sector is green finance solutions. Dedicated financing for the greening of the maritime sector can catalyze innovation implementation processes both on ships and in ports. This article analyzes the opportunities for investments in greening activities using specific green finance instruments. This article presents the current situation of the maritime sector in terms of innovation and opportunities for project financing and increasing the value of companies, as well as key technological solutions that increase the level of sustainability in this sector. One of the key challenges is the limited intervention of governments and international organizations in accelerating maritime decarbonization. Maritime sector companies are slow to make progress towards sustainability—there is a lack of fundamental innovation and voluntary efforts to decarbonize. This has led to a situation where a large part of the innovations created are unprofitable today. The authors of this article suggested key investment directions—digitalization and robotization solutions, modernization of old ships and greening solutions for port companies. These actions would provide a short-term breakthrough, but it is necessary to consistently invest in new types of innovations based on scientific research.