News, society, and democracy: Framing artificial intelligence in Arabic regional media

The study analyses public discourse on artificial intelligence (AI) in the Arab region. It examines how AI is framed by four mainstream news outlets, reflecting various ideological and international perspectives – BBC Arabic, Al Jazeera, CNBC and DW – highlighting topics, frames and sources over 6 months. Findings show a strong focus on business, finance and technology across all outlets. The news outlets also relied more on episodic than thematic framing, with personal frames prevailing over societal ones. Moreover, AI received a mixed portrayal, with a growing focus on ethical concerns, while its potential and risks were framed differently in Western and non-Western news outlets. Finally, AI–democracy frames received minimal coverage, with BBC focusing on disinformation, Al Jazeera on political participation and DW on surveillance. Overall, the study's findings show that while AI news coverage in the Arab region broadly aligns with some global trends, some cross-cultural and cross-outlet variations exist, and societal and democratic dimensions remain largely overlooked.

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Publication Details

Journal
International Communication Gazette
Published
2026-04-15
DOI
https://doi.org/10.1177/17480485261441063
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00
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article

News, society, and democracy: Framing artificial intelligence in Arabic regional media

Nael Jebril
International Communication Gazette
Social Media and Politics
article

News, society, and democracy: Framing artificial intelligence in Arabic regional media

Nael Jebril
article en

Abstract

The study analyses public discourse on artificial intelligence (AI) in the Arab region. It examines how AI is framed by four mainstream news outlets, reflecting various ideological and international perspectives – BBC Arabic, Al Jazeera, CNBC and DW – highlighting topics, frames and sources over 6 months. Findings show a strong focus on business, finance and technology across all outlets. The news outlets also relied more on episodic than thematic framing, with personal frames prevailing over societal ones. Moreover, AI received a mixed portrayal, with a growing focus on ethical concerns, while its potential and risks were framed differently in Western and non-Western news outlets. Finally, AI–democracy frames received minimal coverage, with BBC focusing on disinformation, Al Jazeera on political participation and DW on surveillance. Overall, the study's findings show that while AI news coverage in the Arab region broadly aligns with some global trends, some cross-cultural and cross-outlet variations exist, and societal and democratic dimensions remain largely overlooked.

International Communication Gazette
Doha Institute for Graduate Studies (QA)
Openalex Percentile: Top 12%
Social Media and Politics
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