Voluntourists’ motivations and personal development through the volunteer tourism experience: a case study of think pacific foundation, Fiji (2009–2020)

Purpose This study aims to explore the motivations behind voluntourists’ participation in Think Pacific Foundation’s (a nonprofit organization) programs in Fiji and examines how these experiences contribute to their personal growth. Design/methodology/approach A mixed-methods approach was employed, combining quantitative and qualitative data to capture both the breadth and depth of voluntourists’ experiences and motivations. The initial quantitative survey was conducted among 300 past participants while follow-up qualitative interviews were conducted among 15 participants. Findings The results reveal that voluntourists are driven by plural and overlapping motives. Participants reported altruistic and egoistic motives, alongside growth-oriented motives including education, personal development and cultural exchange. Voluntourism was found to foster significant personal growth in teamwork, communication, adaptability and intercultural awareness. Importantly, the study differentiates self-development from ego-enhancement. Originality/value This study advances the understanding of voluntourism by moving beyond binary classifications of altruism versus egoism. It demonstrates the multidimensional nature of volunteer motivations and underscores the importance of designing programs that balance community contribution with opportunities for personal development. By clarifying the conceptual distinctions, the study provides a more nuanced framework that benefits both volunteers and communities.