Facebook-strategien til Lars Løkke Rasmussen En deskriptiv analyse av fortellertyper og engasjement på Facebook i valgkampens sluttfase

This repository contains the public materials for a descriptive analysis of Lars Løkke Rasmussen’s Facebook communication in the final phase of the 2026 Danish election campaign. The analysis covers 47 Facebook posts published between 3 March and 24 March 2026 and examines how different story types were used, and how they performed in terms of engagement. Posts were coded into four story types, and engagement was measured as the sum of reactions, comments, and shares. The main finding is that the campaign was dominated by a center-oriented and responsibility-focused style, while more personal posts generated relatively stronger engagement than their publication volume would suggest. The repository does not include the underlying Facebook dataset. To reduce redistribution risk, the archive excludes full post text and any public data extract derived from Facebook content. Instead, the repository documents the project scope, variables, workflow, figures, codebook, and a short summary of findings, making the analytical process transparent without redistributing the source material.