Can safety management practices enhance the competitive edge among student housing in Ghana? The moderating effect of environmental perception

Purpose Safety management practice is identified as a competitive edge, but its direct influence on student housing management performance indicators remains unclear. This study aims to examine the impact of safety management practices on the performance of off-campus student housing in Ghana, focusing on retention rate, occupancy rate, brand reputation and operational efficiency. It also considers environmental perception as a moderating factor. Design/methodology/approach Using a quantitative approach, data were collected through a structured survey administered to 1,752 students across multiple universities. Structural equation modelling was used for analysis. Findings The findings indicate that safety management practices significantly enhance brand reputation and retention rates and moderately improve operational efficiency, but do not have a notable effect on occupancy rates. Environmental perception negatively moderates the relationship between safety management practices and operational efficiency, retention rate and occupancy rate, but has little influence on brand reputation. Practical implications This research suggests that student housing management should invest in visible, adequate safety measures and integrate ecological improvements to enhance competitiveness. Collaboration with stakeholders is recommended to address external safety concerns and improve overall housing performance. Originality/value This study aligns with the housing deficit theory, highlighting the role of internal safety management and external environmental factors in shaping student housing outcomes.