One Health in the public mind: Narrative constructions of zoonotic spillovers

= 1549, after data cleaning), we coded open-ended responses about problem definitions, heroes, and solutions, and analyzed results with Poisson generalized linear modeling of counts. A small portion of respondents (14%) articulated a full OH problem definition; the majority (75%) emphasized human dimensions, while just 11% highlighted environmental or animal aspects. Respondents using a OH definition were more likely to identify diverse heroes spanning human, environmental, and animal organizations, and to propose environmental solutions compared with those using human-centered definitions. Evidence of congruence between problem definitions and solutions emerged, with OH problem definitions associated with a multisectoral array of heroes. Overall, public conceptions of zoonotic spillovers remain fragmented, reflecting limited uptake of integrative OH perspectives. Strengthening public understanding of OH and fostering coherent, systems-based narratives are essential for enhancing policy legitimacy and advancing preventive, cross-sectoral approaches to OH issues more broadly.