The Age of Activewear: Understanding Women’s Casualized Athletic Apparel Habits Through Associations with Psychosocial and Body Image Factors

= 374) samples to assess activewear-related behaviors, including online browsing, social media following, purchasing, and wearing, as well as measures of fitness behaviors, body appreciation, self-esteem, idealized body aspirations, appearance comparisons, perceived media pressure, and self-objectification. Across samples, 40-87% of women engaged with activewear in some form, and 30% reported feeling self-conscious at least half the time they wore it; notably, activewear was worn for exercise less than 50% of the time. Activewear engagement showed positive correlations with fitness behaviors but also with idealized body aspirations, appearance comparisons, media pressure, and self-objectification, while showing no associations with body appreciation or self-esteem. These findings highlight the growing cultural prominence of activewear and suggest that engagement with this clothing trend is linked to both adaptive and risk-related psychological factors, underscoring the need for further research into its broader psychological implications.