Different Tourism, Different Attitudes? The Role of Tourism Type Preferences in Shaping Residents’ Attitudes Toward Sustainable Tourism Development: Evidence from an Exploratory Study in Vrnjačka Banja, Serbia

This study explores how residents of Vrnjačka Banja (Serbia) perceive the impacts of tourism and how these attitudes influence their support for future tourism development. Specifically, it examines positive and negative economic, socio-cultural, and environmental impacts, as well as the types of tourism residents favor. Data were collected from 420 local residents using a structured survey, and the reliability of the scales was confirmed using Cronbach’s alpha. Descriptive statistics provided an overview of participant characteristics, while MANOVA and follow-up ANOVA tests were used to examine differences in perceived tourism impacts across tourism types. Multiple linear regression was used to assess how attitudes toward positive and negative impacts predict residents’ support for future tourism development. The results indicate that attitudes toward positive impacts are relatively consistent across residents, whereas negative socio-cultural and environmental impacts differ depending on the type of tourism they support. Regression analysis shows that positive socio-cultural and environmental impacts are the strongest drivers of residents’ support, while negative socio-cultural and economic impacts reduce support. These findings highlight the importance of social and environmental considerations in shaping community attitudes and suggest that sustainable tourism planning should prioritize local well-being and responsible environmental management alongside economic objectives. This study contributes to the literature by addressing the heterogeneity in residents’ attitudes through tourism type preferences, while also highlighting the limited research on this topic in spa destinations. It further provides practical guidance for destination managers and policymakers in developing more targeted and sustainable tourism strategies.