Attitudes, Imagined Roles, and Governance Boundaries for AI in Decentralized Social Media

Decentralised social media (DSM) platforms such as Mastodon offer community-governed alternatives to corporate social networks but place substantial governance burdens on volunteer operators. As interest grows in applying artificial intelligence (AI) to support this work, little is known about whether DSM operators want AI, what roles they consider appropriate, and what governance boundaries they require. We conducted semi-structured interviews with 20 operators across Mastodon, Pixelfed, PeerTube, Lemmy, Pleroma, and Funkwhale, using generative feature probes and speculative scenarios to explore their perceptions of AI. Operators rejected AI as an autonomous actor, instead envisioning it as governance infrastructure that provides contextual intelligence, supports cross-instance coordination, and sustains community and moderator well-being. They also articulated strict boundaries rooted in DSM values, including human accountability, reversibility, transparency, community-centred configuration, and strong data-governance constraints. We contribute empirical insights and design implications for AI compatible with decentralised, federated social media.

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Published
2026-04-13
DOI
https://doi.org/10.1145/3772318.3790295
Citations
1
Primary Topic
Public Relations and Crisis Communication
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article
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article

Attitudes, Imagined Roles, and Governance Boundaries for AI in Decentralized Social Media

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1 citations
Public Relations and Crisis Communication
article

Attitudes, Imagined Roles, and Governance Boundaries for AI in Decentralized Social Media

Tala Ross, Sruthi Viswanathan, Max Van Kleek, Samantha‐Kaye Johnston, Hayoun Noh, Ge Wang, Zhilin Zhang, Nigel Shadbolt
article en
1 citations

Abstract

Decentralised social media (DSM) platforms such as Mastodon offer community-governed alternatives to corporate social networks but place substantial governance burdens on volunteer operators. As interest grows in applying artificial intelligence (AI) to support this work, little is known about whether DSM operators want AI, what roles they consider appropriate, and what governance boundaries they require. We conducted semi-structured interviews with 20 operators across Mastodon, Pixelfed, PeerTube, Lemmy, Pleroma, and Funkwhale, using generative feature probes and speculative scenarios to explore their perceptions of AI. Operators rejected AI as an autonomous actor, instead envisioning it as governance infrastructure that provides contextual intelligence, supports cross-instance coordination, and sustains community and moderator well-being. They also articulated strict boundaries rooted in DSM values, including human accountability, reversibility, transparency, community-centred configuration, and strong data-governance constraints. We contribute empirical insights and design implications for AI compatible with decentralised, federated social media.

University of Illinois Urbana-Champaign (US), University of Oxford (GB)
Openalex Percentile: Top 18%
Public Relations and Crisis Communication
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