You’ve Never Seen Friends? The Lack of Common Media Experiences Among First Semester Mass Communication Students

This study examines whether mass communication students share common media experiences, given the increasing fragmentation of media consumption. A survey of 234 students across five universities assessed preferences in television, film, books, music, and video games. Findings reveal limited shared media experiences, with video games offering the most commonality. The results underscore the need for mass communication instructors to adapt pedagogy to evolving media habits.