Insights into Green Reputation, Fintech and Bank Performance: The Moderating Role of Green Finance in South Asia

HRMARS - The emergence of green finance and green financial technology has revolutionized the role of the banking sector in South Asian countries. This conceptual paper proposes a comprehensive framework to investigate how green finance, green reputation, and green financial technology affect the banks’ performance. The financial performance of banks is crucial to the country's sustainability, financial stability, and economic growth. This paper highlights the roles of green finance, green reputation and financial technology in environmental protection and the financial performance of the banking sector. Green finance links the global finance and business with eco-friendly behavior. The novelty of this paper lies in the proposed conceptual framework comprising three external factors and the interaction term between green finance and green reputation, which influence the performance of banks in South Asian countries. By integrating stakeholder theory and the natural resources-based view, this conceptual paper systematically explains how these external factors improve banks’ performance. This conceptual paper aims to fill gaps in green financing and financial technology, particularly in the banking sectors of developing countries in South Asia, offering theoretical insights and practical implications for governing bodies, bank managers, policymakers, and academic researchers.