The role of value cocreation orientation, market orientation and marketing department power in firm performance: a cluster analysis

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HAL (Le Centre pour la Communication Scientifique Directe)
Published
2026-05-27
Primary Topic
Innovation and Knowledge Management
Type
article
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article

The role of value cocreation orientation, market orientation and marketing department power in firm performance: a cluster analysis

Carole Charbonnel, Pierre Valette-Florence
HAL (Le Centre pour la Communication Scientifique Directe)
Innovation and Knowledge Management
article

The role of value cocreation orientation, market orientation and marketing department power in firm performance: a cluster analysis

Carole Charbonnel, Pierre Valette-Florence
article en

Abstract

No abstract available for this paper.
HAL (Le Centre pour la Communication Scientifique Directe)
International University of Monaco (MC), Université Jean Moulin Lyon III (FR)
Openalex Percentile: Top 27%
Innovation and Knowledge Management
Open Access PDFOpenAlex
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