ACCOUNTING AND ANALYSIS OF ENTERPRISE ASSETS AND LIABILITIES USING FAIR VALUE: SPECIFIC FEATURES, CHALLENGES, AND ANALYTICAL IMPLICATIONS

This study investigates the theoretical and practical aspects of accounting and analysis of enterprise assets and liabilities using fair value measurement. The research is conducted within the framework of International Financial Reporting Standards (IFRS), emphasizing the transition from historical cost to fair value accounting. The methodology combines comparative, analytical, and case study approaches to evaluate the impact of fair value on financial reporting quality. The results indicate that fair value improves the relevance and transparency of financial statements but introduces volatility and estimation uncertainty. The paper concludes that effective implementation requires strong institutional frameworks, professional expertise, and reliable market data.