Visual composition of the pitch deck: a multimodal analysis of entrepreneurial pitch presentations

This study focuses on the pitch deck, a slide presentation typically used in the world of business and innovation. The aims of the study reported are, firstly, to identify the use of visual elements in the pitch deck and, secondly, to relate the use of these elements to specific sections of the pitch deck. A total of 96 slide decks produced at the Start-up Chile accelerator program were analysed. Results show that pitch decks have a very diverse composition and that the use of specific visual elements tends to vary according to the topic presented by the slide, thus contributing to a better understanding of the pitch deck as a multimodal genre.