AI-DRIVEN BUSINESS INNOVATIONS AS A TOOL FOR ECONOMIC STABILITY AND DEVELOPMENT OF UKRAINE

This article examines the economic efficiency of AI-driven business innovations in combatting disinformation, which are key to ensuring Ukraine’s economic stability during wartime and post-war recovery. The study focuses on the implementation of AI in systems designed to counter information threats, while examining the economic costs and effectiveness of using intelligent technologies for information security, digital resilience, and business development. The analysis shows that disinformation poses significant risks to the state and business sector, influencing investment decisions, undermining business competitiveness and causing market instability. The study aims to analyse the role of artificial intelligence-based business innovations in ensuring Ukraine’s economic stability, assess their potential for innovation in post-war recovery processes, and identify key areas for developing AI technologies in a business context. The research tasks include assessing the impact of disinformation on businesses and the economy, substantiating the use of AI as an innovative tool for minimising information risks, developing an algorithm for evaluating the performance of AI systems (RAI – Real AI Impact), analysing the economic feasibility of AI investments using the benefit-cost ratio model, determining the potential of AI to drive business innovation, and identifying areas for the development of intelligent business technologies. The study emphasises that the use of AI strengthens not only information security, but also creates new business models, innovative services and digital products that provide Ukrainian enterprises with a competitive advantage. It proposes an algorithm for assessing the performance of AI systems based on the RAI indicator, as well as a model for justifying AI investments economically. This enables both businesses and public institutions to evaluate the benefits resulting from reduced disinformation risks. The modelling results show that potential economic losses from disinformation can be reduced by 81% with an AI system accuracy of 90%. A BCR value exceeding 1 indicates the economic viability of implementing AI as an innovative business solution. The study's scientific novelty lies in its combination of technological and economic approaches to evaluate the role of AI as a business innovation that enhances information resilience and supports enterprises' digital transformation. Its practical significance lies in its potential to inform the development of innovative business strategies, the creation of digital products, and the enhancement of business competitiveness, while optimising resources and supporting strategic planning under constraints. The proposed approaches will strengthen Ukraine’s economic stability and accelerate its post-war recovery by developing innovative, AI-based business solutions.