Impact of product review on myntra online purchase decision

This study examines the impact of product reviews on consumers’ online purchase decisions on the Myntra platform. The research focuses on how ratings, positive reviews, negative reviews, and verified purchase feedback influence customer trust and buying behaviour. Data were collected from consumers who frequently shop online and read product reviews before making a purchase. The findings indicate that many consumers rely on reviews to evaluate product quality, reliability, and overall satisfaction. Positive and verified reviews increase consumer confidence, while doubts about fake reviews still exist. The study concludes that product reviews play a significant role in shaping online purchase decisions and help consumers make informed buying choices.