TRANSFORMATION OF VALUES IN THE MODERN WORLD AND THEIR PLACE IN THE SOCIAL SYSTEM

This article analyzes the transformational processes taking place in the system of values in the conditions of modern globalization. The essence of values, their role in the life of society and their impact on the social system are scientifically substantiated. Also, the relationship between national and universal values as a result of globalization, the development of information technologies and cultural integration is highlighted. The article reveals the impact of changes in thesystem of values on social institutions - family, education, politics and economy, and the need to ensure a balance of values in modern society is substantiated.