Message Design Strategies for Empowerment and Resistance to Racialized Marketing: A Randomized Trial
= 0.003).ConclusionResults demonstrate that culturally tailored messages, particularly in non-narrative format, can empower members of minoritized communities to resist racialized marketing practices.
Authors
- A. Susana Ramírez (ORCID: https://orcid.org/0000-0002-9095-5358)
- Susan Chen (ORCID: https://orcid.org/0000-0003-3309-750X)
- Mi Zhou (ORCID: https://orcid.org/0000-0001-8822-4188)
- Sarah Bartman
Institutions
- University of California, Merced (US)
- San Jose State University (US)
Publication Details
- Journal
- American Journal of Health Promotion
- Published
- 2026-04-06
- DOI
- https://doi.org/10.1177/08901171261440407
- Primary Topic
- Community Health and Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Institute of Diabetes and Digestive and Kidney Diseases