Why Not Her? Gender, power, and gatekeeping in Irish and UK radio and festival programming

This article presents a cross-case analysis of gender-based exclusion in the Irish and UK music industries, with a specific focus on radio airplay and festival programming. Drawing from the disparity data reports produced under the Why Not Her? campaign (2018–2024) and from the recently published manifesto Why Not Her? A Manifesto for Culture Change, this research exposes the systemic under-representation of women and gender-diverse artists and the cultural power structures that sustain it. The study incorporates mixed methods: longitudinal data analysis across national and regional broadcasters (including RTÉ, BBC, and commercial radio stations in both Ireland and the UK), festival lineups, and policy engagement records from institutional bodies in both countries. It also draws from the author’s lived experience as a publicist and culture strategist engaged in direct advocacy with media, government, and arts councils. Framed within an intersectional feminist and cultural policy lens, the article argues that gendered gatekeeping in music is not incidental but institutionalised. It is often justified by market logic, outdated programming models, and unchallenged assumptions about audience taste. The article also highlights the growing role of data activism in disrupting these narratives and driving reform. It concludes with actionable recommendations for cultural institutions, broadcasters, and funders, grounded in six years of campaign work and policy consultation, that could meaningfully advance gender equity in music-making across Ireland and the UK.