KATALISATOR AKSELERASI E-COMMERCE: ANALISIS DAMPAK GOOGLE ADS TERHADAP PERTUMBUHAN REVENUE EKSPONENSIAL DALAM 30 HARI

This study analyzes the performance of an e-commerce business over a 30-day period, generating a total revenue of $713,119.65. Google Ads contributed significantly with $152,506.27 in direct revenue, demonstrating the rapid scalability of paid acquisition. However, a comparative analysis reveals that while paid channels drive massive volume, organic channels yield a 129% higher revenue per session, emphasizing the critical need to balance paid acceleration with organic compounding growth for sustainable profitability.