Polite or direct? How task type and user AI literacy shape appropriate communication strategies for AI collaborators

Purpose This research investigates how collaborative task type (exploratory vs. exploitative) and user AI literacy interact to determine the optimal communication strategy (polite vs. direct) for an AI collaborator. Design/methodology/approach Three experiments were conducted. Study 1 (N = 439) used a live interactive chatbot to enhance ecological validity, while Studies 2 (N = 395) and 3 (N = 437) used static stimuli to ensure experimental control and examine the moderating role of user AI literacy. Findings A polite communication style is more effective for exploratory tasks, whereas a direct style is more effective for exploitative tasks. This effect is symmetrically mediated by the AI's perceived experience and agency, respectively. Importantly, this psychological mechanism is significant only among users with low AI literacy. Originality/value By challenging the assumption that polite AI is universally beneficial, this study reframes human-AI collaboration through a task-contingent lens. It unveils a symmetrical psychological pathway where polite AI signals experience to foster exploration, while direct AI signals agency to drive exploitation. Furthermore, identifying AI literacy as a critical boundary condition, this research demonstrates how technical sophistication attenuates anthropomorphic heuristics, providing actionable insights for designing adaptive AI interfaces.

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Institutions

Publication Details

Journal
Journal of Research in Interactive Marketing
Published
2026-04-06
DOI
https://doi.org/10.1108/jrim-10-2025-0624
Citations
1
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
28.34

Funders

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article

Polite or direct? How task type and user AI literacy shape appropriate communication strategies for AI collaborators

Su Xu, Dewen Liu
1 citations
Journal of Research in Interactive Marketing
AI in Service Interactions
28.34
article

Polite or direct? How task type and user AI literacy shape appropriate communication strategies for AI collaborators

Su Xu, Dewen Liu
article en
1 citations

Abstract

Purpose This research investigates how collaborative task type (exploratory vs. exploitative) and user AI literacy interact to determine the optimal communication strategy (polite vs. direct) for an AI collaborator. Design/methodology/approach Three experiments were conducted. Study 1 (N = 439) used a live interactive chatbot to enhance ecological validity, while Studies 2 (N = 395) and 3 (N = 437) used static stimuli to ensure experimental control and examine the moderating role of user AI literacy. Findings A polite communication style is more effective for exploratory tasks, whereas a direct style is more effective for exploitative tasks. This effect is symmetrically mediated by the AI's perceived experience and agency, respectively. Importantly, this psychological mechanism is significant only among users with low AI literacy. Originality/value By challenging the assumption that polite AI is universally beneficial, this study reframes human-AI collaboration through a task-contingent lens. It unveils a symmetrical psychological pathway where polite AI signals experience to foster exploration, while direct AI signals agency to drive exploitation. Furthermore, identifying AI literacy as a critical boundary condition, this research demonstrates how technical sophistication attenuates anthropomorphic heuristics, providing actionable insights for designing adaptive AI interfaces.

Journal of Research in Interactive Marketing
Nanjing University of Posts and Telecommunications (CN), Anqing Normal University (CN)
National Natural Science Foundation of China, Social Science Foundation of Jiangsu Province
Quality Education
Openalex Percentile: Top 1%
AI in Service Interactions
28.34
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