Performative male memes : challenging the authenticity of consumers identity projects reinforcing gender stereotypes

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Journal
HAL (Le Centre pour la Communication Scientifique Directe)
Published
2026-06-30
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
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article

Performative male memes : challenging the authenticity of consumers identity projects reinforcing gender stereotypes

Alexandre Nassar, Samuel Haddad-Bacry
HAL (Le Centre pour la Communication Scientifique Directe)
Consumer Behavior in Brand Consumption and Identification
article

Performative male memes : challenging the authenticity of consumers identity projects reinforcing gender stereotypes

Alexandre Nassar, Samuel Haddad-Bacry
article en

Abstract

No abstract available for this paper.
HAL (Le Centre pour la Communication Scientifique Directe)
Université Paris-Est Créteil (FR), Université Gustave Eiffel (FR), Institut de Recherche en Gestion (FR)
Gender equality
Openalex Percentile: Top 48%
Consumer Behavior in Brand Consumption and Identification
OpenAlex
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