GREEN ACCOUNTING AND RETURN ON INVESTMENT: AN EMPIRICAL STUDY OF INDIAN COMPANIES

. Green accounting gives companies a thorough framework to gauge sustainability performance by incorporating environmental expenses into financial reporting. This research is concerned with select Indian companies and examines the relationship between green accounting and corporate profitability. This study examines the extent to which sustainability reporting enhances compliance within the law, trust from investors, and profit. The study analyzes spending parameters such as CSR activities, capital investments in the environment, total revenue, Net profit, and Market Cap in the context of operating and nonoperating financial and ESG data of big Indian corporations. Research shows that strong ESG disclosures boost trust from investors, reduce financial risks, and enhance profitability in the long run. The report further discusses India's regulatory environment and its changes as it relates to encouraging corporate sustainability especially with the SEBI BRSR framework and ESG requirements for investment incorporation. The results discuss the growing importance of green accounting in formulating corporate strategy and financial performance while advancing corporate and investor relations, public policy, and business management.