Employing AI-Enhanced Human Resources Management to Enhance Organizational Brilliance an Analytical Study of the Opinions of a Sample of Employees in Al-Rafidain Bank in Najaf Governorate

Abstract : This research aims to examine the impact of AI-enhanced human resource management (HRM) on organizational Brilliance. The research problem focuses on verifying the effectiveness of AI-enhanced HRM in enhancing organizational Brilliance among a sample of employees at Al-Rafidain Bank branches in Najaf Governorate. Furthermore, the study explores how AI-enhanced HR management at Al-Rafidain Bank can improve job performance. The research employs a descriptive-analytical approach, allowing the researcher to describe and explain the problem, collect data, and then analyze it. Al-Rafidain Bank and its ten branches in Najaf Governorate were selected as the study area. A random sample of 186 employees working at these branches was chosen. A questionnaire consisting of 21 items, distributed across the research variables, was used to collect the required data. The impact hypotheses, including the main hypothesis and two sub-hypotheses related to dimensions, were tested using SmartPLS4 and SPSS26. The research results showed that employing AI-enhanced human resources enhances the ability of bank employees to achieve Brilliance and distinction in their job performance. Furthermore, AI improves employee performance and contributes to developing their job capabilities through collaboration and communication between employees and AI, which positively impacts the delivery of excellent customer service. The recommendations include the necessity of effectively investing in AI-enhanced human resources as a crucial tool to motivate the bank and its employees towards achieving organizational Brilliance and distinction. Additionally, the capabilities of employees should be enhanced by integrating AI into their work as an improving and enhancing factor to reach the highest level of customer service.