Comparative Study of Online and Offline Purchasing Intentions among ABM Senior High Students

This study focused on the inclination of ABM Senior High School students at Guiuan National High School toward online and offline shopping environments. The researchers used a descriptive-comparative research design to survey 104 respondents who were chosen through stratified sampling in order to ascertain how their shopping intentions are influenced by time, money, and personal preference. A validated questionnaire modified from Abong et al. (2023) was used to collect the data. Descriptive statistics and inferential tests were used for analysis. Analysis showed that both online (M=3.73) and offline (M=3.68) shopping were preferred by students. It appears that online shopping was popular due to its cost-effective options and time-saving advantages, such as discounts and convenience. Offline shopping was still relevant to students who appreciated physically examining products before purchasing them and immediately receiving the items they purchased. There were no statistically significant differences regarding purchase intentions of the sample based on any of the following: age category, gender category, or income category (p>.05). Additionally, comparison using paired samples t-test revealed that online and offline purchasing intentions did not differ significantly; thus, students seem to perceive both forms of purchasing as equal in importance. Results further validate the Theory of Planned Behavior in regard to how a consumer’s purchase decision is more influenced by situational variables and perceived convenience than by their demographic characteristics. Finally, results demonstrate that ABM students practice flexible and adaptive consumer behavior, as they determine what platform to use based on their immediate context. Additional future research should explore other psychological and behavioral factors that can affect purchasing decisions.