Beyond Single-Platform Adoption: Unpacking Doctors’ Cross-Channel Behavioral Mechanisms in Omni-Channel Medical Practice

This study extends technology adoption theory by situating doctors within dynamic, multi-platform service environments and demonstrating the importance of cross-channel influences. The findings provide practical guidance for platform designers and policymakers on how to effectively integrate professional and social platforms to enhance digital healthcare delivery.

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Publication Details

Journal
Healthcare
Published
2026-04-01
DOI
https://doi.org/10.3390/healthcare14070923
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00

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article

Beyond Single-Platform Adoption: Unpacking Doctors’ Cross-Channel Behavioral Mechanisms in Omni-Channel Medical Practice

Healthcare
Technology Adoption and User Behaviour
article

Beyond Single-Platform Adoption: Unpacking Doctors’ Cross-Channel Behavioral Mechanisms in Omni-Channel Medical Practice

article en

Abstract

This study extends technology adoption theory by situating doctors within dynamic, multi-platform service environments and demonstrating the importance of cross-channel influences. The findings provide practical guidance for platform designers and policymakers on how to effectively integrate professional and social platforms to enhance digital healthcare delivery.

HealthcareVol. 14(7)
Hefei University of Technology (CN)
China Scholarship Council
Good health and well-being
Openalex Percentile: Top 21%
Technology Adoption and User Behaviour
DOIOpen Access PDFOpenAlex
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Beyond Single-Platform Adoption: Unpacking Doctors’ Cross-Channel Behavioral Mechanisms in Omni-Channel Medical Practice · Healthcare (2026) | TGRS Research Map | TGRS