Sustainability Perception in Park Management Training: Evidence from Undergraduate Business Administration Education

This study addressed how business administration training influenced perceptions of sustainable development goals (SDGs) within park management, situating the research at the intersection of sustainability education and applied management practice. A controlled experiment was conducted in Chongqing Central Park, where 100 undergraduate students were randomly assigned to either an integrated business administration training program or a conventional park management program for two months, followed by standardized questionnaire surveys and statistical analyses, including analysis of variance and multivariate linear regression. A pretest verified randomization equivalence. The results demonstrated that participants who received integrated training reported higher perceptions of SDGs related to quality education, climate action, and life on land, alongside improvements in entrepreneurial mindset, social and economic value preferences, multitasking awareness, decision-related attributes, and interest in nature education. Regression analyses revealed that SDG perception was primarily strengthened by social value orientation and entrepreneurial mindset factors, whereas certain employee attributes and elements of nature education satisfaction exerted negative or weaker effects, particularly among trained participants. In contrast, the control group showed limited and mostly insignificant relationships, with SDG perception relying largely on baseline attitudes. Overall, the findings indicate that embedding business administration concepts into park management training enhances multidimensional sustainability awareness and provides evidence that socially oriented entrepreneurship and structured management thinking contribute meaningfully to SDG perception formation without overstating causal claims.