The Profile of the Astrotourist in Aragon—Keys to Guide Sustainable Tourism

The search for sustainable practices in the tourism industry has opened new horizons in a polluting industry. This study explores astrotourism in the region of Aragon, Spain, considering Allan Schnaiberg’s environmental theory, which points out that as society becomes more industrialized, individuals become increasingly disconnected from nature and develop a sense of alienation from the natural world, leading to a longing for reconnection and deep experiences. The hypothesis postulates that astrotourists reflect the current trend of seeking knowledge-enriching, emotional, and nature-based experiences. Analyzing 407 astrotourists visiting the region’s attractions, we explore their profiles and travel motivations, uncovering subtle differences in prior knowledge, changing perspectives, and sociodemographic. The findings inform destination policies, marketing strategies, and management practices. The research outlines a structured profile encompassing sociodemographic, tourist behaviors, and assessments of Aragon’s astrotourism. This profile sheds light on astrotourists’ motivations, attitudes, and consumption patterns, serving as a foundation for future research and tailored experiences. This study contributes to understanding the dynamics of astrotourism and its implications for the evolution of astrotourists’ preferences.