MEASURING ORGANIZATIONAL VALUE CREATION THROUGH AI-LED DIGITAL GROWTH

Artificial intelligence (AI) has become a critical driver of digital transformation and organizational growth in contemporary enterprises. This study examines how AI-led digital growth contributes to measurable organizational value creation by analyzing the relationships between AI capability indicators, digital growth mechanisms, and enterprise performance outcomes. The research adopts a quantitative analytical framework integrating variables such as machine learning adoption intensity, data infrastructure capability, automation integration level, algorithmic decision support utilization, and digital platform interoperability. These variables are examined in relation to digital growth indicators including digital operational efficiency, customer analytics utilization, innovation acceleration, and digital scalability readiness, as well as organizational value outcomes such as revenue growth, productivity improvement, strategic competitiveness, and enterprise value expansion. Statistical techniques including descriptive analysis, correlation analysis, regression modeling, and cluster analysis are employed to evaluate the multidimensional relationships among these variables. The results reveal strong positive associations between AI capabilities and digital growth indicators, with algorithmic decision support and data infrastructure capability emerging as the most influential drivers of organizational value creation. The study also identifies distinct organizational clusters based on digital maturity, demonstrating that enterprises with higher levels of AI integration achieve significantly greater value outcomes. Overall, the findings highlight the importance of developing integrated AI ecosystems that combine data infrastructure, intelligent decision systems, and scalable digital platforms to support sustainable organizational growth. The study contributes to the growing body of research on AI-enabled digital transformation by providing an analytical framework for measuring organizational value creation in AI-driven digital environments.